CRM in a company, is a very important decision often about the direction of the company. Strada is a CRM system developed
in Poland with financial support from the European Union. In today's article, we will address the issue of selecting a system to manage production and customer relations based on the origin of the tools.

While presenting the history of CRM systems in a series of articles, we mentioned that the development of Western economies, in particular the USA, in the 1980s prompted IT specialists and managers to try to organize a range of data within IT systems. This is how databases describing contact between enterprises and customers, i.e. the B2C model, were created.

The development of the Internet and the acceleration of its bandwidth have moved management to the Internet. Polish CRM systems began to be created at the turn of the 20th and 21st centuries, but in fact, access to broadband Internet has strengthened the development of the industry in the last decade.

Therefore, it is reasonable to ask: which CRM system should you use?

CRM: Polish or foreign?

The advantage of Western systems over domestic ones is the longer development time ( by about two - three decades). This time is followed by a greater number of implementations, more tests and most importantly: the credentials of global companies that have been using CRM for years. When choosing the right system, a number of issues are taken into account: does the company have a single location, or is it a global enterprise? Do subsidiaries located in different countries have autonomy in choosing the software found in a particular market, or are such decisions made at headquarters for all branches?

In the case of Poland, the market for CRM tools is growing steadily. Domestic companies, but also filers of foreign companies with decision-making autonomy, have an increasingly wide range of software choices in our market.

Do domestic solutions stand a chance against foreign competition? It seems that Polish systems can withstand the competition and have advantages that are harder to find in global players.

Polish CRM - main advantages

1. Direct contact with the supplier

In the case of Strada, the team creating the tool works in the country. The company's headquarters is located in Lublin. The company is registered with the Polish commercial court and is subject to national regulations. This gives the user in Poland both greater security and comfort of cooperation in the same legal and economic realities, as well as the possibility of direct, individual contact without problems resulting from, for example, time differences. The needs reported by the client become the base material
to improve the system in terms of the expectations of companies using it.

2. Efficient service

Polish systems are focused on the expectations of domestic customers, but also of branches of foreign companies trying to operate more regionally.

At Strada, decision-making processes and document circulation are quick, which facilitates the identification of customer needs, presentations, sales negotiations, and the implementation of improvements.

3. Response time and technical support

By using native software, the user receives technical support consistent with local time and work conditions in Polish realities and professional culture. The customer is not an anonymous recipient, treated as a record in the user database, but has the opportunity to often contact the employee who conducts the first conversations and presentations.

4. Price

It is important to remember that the key features of a CRM system should be: usefulness, response to needs, and user-friendliness. Price is an important criterion, but it should be in the background, otherwise the product may be cheap but ineffective, which will translate into financial losses or even deviate the company from the expected development path.

In the case of Polish systems and Strada, however, the price is competitive while maintaining the high quality of all other system parameters. In addition, savings resulting from technical support and the impact on the development of the tool through submitted comments should be added.

Above we presented the most important advantages of national CRM systems. Below we remind you of the most important advantages of Strada, encouraging you to use both our tool and native software created by teams of talented IT specialists.

Strada - basic functions

Strada, as a typical SaaS tool, offers:

> possibility of remote cooperation : :

→ generating and sharing the so-called briefs , i.e. basic information regarding the project being created

→ creating a budget, assigning to briefs, settlement

→ approval, i.e. cooperation of the team with the client, approval of stages and the entire production

> management produced content:

→ assigning tasks, visualizing progress, settling stages

→ setting and editing schedules

> team management

→ preview of assigned tasks, progress, rates

→ access to suppliers and their services.